As the consequences of global warming have become more than obvious, many people started developing Eco-consciousness, which influences the creation of numerous green companies. If you own a small eco-friendly company, have you ever wondered how this phenomenon could influence your business? Well, that means that you will have larger and more powerful competition. If you don’t want your company to be suppressed by others, you need to advertise it in accordance to your eco-friendly attitudes.
When it comes to green marketing, you need to be very careful. You are probably familiar with the term “greenwashing,” which refers to using green marketing strategies in order to create a false impression about your company. There are numerous corporations who represent themselves as eco-companies, but they don’t act according to what they tell.
No matter what your company is about- clothes, food, drinks or furniture, you must do everything to find a perfect harmony between your ideas and products. If you want to beat your competition and to gain a lot of loyal clients, you need to attract their attention and to influence their emotions. For them, your company isn’t just about a fancy logo or colorful newsletters. It’s much more than that. It represents your passion and willingness to help our planet. Here are some of the most effective green marketing strategies.
Electronic and Hybrid Cars
As an owner of a small green company, you are the one who should represent it in a best possible way. One of the most prominent ways to do that is by replacing your fuel inefficient car for as long as you drive it, no one will consider your green business true. That is exactly why you need to replace it with an electronic and hybrid car.
Your employees also need to present your company in better light. You need to motivate them to act and think green. For example, you can ask them to start driving electronic cars. If they are not impressed with that idea, they could try carpooling, going bus or start riding a bike. All these methods will lessen the usage of fuel and lower air pollution.
Electronic Press Kit
In the era of the internet, you don’t have to spend exhaustible yet precious resources such as wood on printing your company’s materials. On the contrary, you can simply make an electronic press kit which will help media write stories about your business. You could simply send it to all media dealing with such topics or put it at your website. Electronic press kit should entail company history, brochures, list of employees, various photos and press videos that are important for your company’s activism.
Instead of spending tons of paper on printing out newsletters and flyers, you could simply send them via e-mail, which is faster and cheaper. Through them, you will easily send important information to your faithful consumers. Shifting to e-newsletters has numerous advantages. Firstly, it depicts you as a modern and ambitious company that is ready for new developments and achievements. Also, you will advertise the company and prove your green business intentions.
Create a Blog
Creating a blog is one of the most effective ideas. Blog would be a place where your clients can find all important pieces of information, new brochures, activities, suggestions and various photos. Also, they could freely pose numerous questions and get straightforward information fast. Rule number one: Connect with your followers on the personal level and they will LOVE your products. Prove them that you appreciate their loyalty by providing them with exclusive information that cannot be found anywhere else.
If you want to advertise your company, you need to pay attention to the promotional material. Since your company is green, you need to find some interesting customized items and luckily, their choice is really wide. For example, you can give your customers promotional gifts like eco- notebook, writing set, recycled pens, seed pots, as well as a shower timer with your company’s logo. These gifts will promote your company and express its eco-awareness.
As you could see, there are numerous green marketing strategies that need to be used carefully. They all have one goal- to promote your green business and not to let people believe that you are frauds. Using these tips, you will advertise your company successfully.